From the creation of, along with collaboration with neighborhood leaders, a need to develop a visual brand for the Dutchtown neighborhood became apparent.

The Dutchtown logo and brand.
From the Dutchtown Brand Strategy Guide.

The Dutchtown brand is derived from references to the Bavarian and German flags, signifying the German history of the neighborhood while paving a shining path to the future. The local historic architecture is incorporated into the branding as well.

Dutchtown brand typography.
From the Dutchtown Brand Strategy Guide.

The typeface used in neighborhood materials was chosen to be highly versatile in a multitude of roles. Type can impart a serious, firm tone in official communications, a strong and steadfast image on yard signs, or an inviting and playful feeling on flyers for youth-oriented events.

As the Dutchtown neighborhood works to become more visible and relevant, the brand is flexible enough to meet new needs as they arise. We developed a complete brand strategy guide which is available upon request.