SoJeff Retro, a mid-century modern furniture shop, relocated to Cherokee Street. I created flyers for both their Grand Opening and the subsequent After Party. The Grand Opening flyer is meant to evoke some of those mid-century motifs, while the After Party poster carries the vibe of a gritty, underground show.
The Grand Opening flyer is standard letter size and the After Party poster is 11 inches by 17 inches. Colors and typography were based off of the existing logo.